In an article in La Dépêche this summer (2022), it was stated that responsible consumption has become a habit, and what is missing to further transform purchasing is no longer the price, but the lack of information. Essentially, a kind of greenwashing where information is only partially provided. Discover Peau-Ethique products I see it, our most read blog article is the one about alternatives to fast fashion. There is a real desire to change, to consume better. And now the offer is everywhere. Before, organic cotton was reserved for those with an "ecological conscience", not to say a militant conscience, because it was associated with fair trade. Today, organic cotton can be found at all brands. It is no longer a value argument. However, organic cotton can be made in sweatshops (like those in Rana Plaza). It's still organic. Human rights, however, are another matter. This year we are working to relocate a line of organic cotton lingerie. To manufacture a line of Made in France lingerie here in Saint-Chamond.

Who makes our clothes?

The question of where our clothes are made is a legitimate one, but deep down few people ask it. When you buy a big brand, you buy it for the brand; manufacturing across the globe is of no interest.

To be honest, Cathy and I had already considered Made in France, but we had even done trials and frankly, the quality left something to be desired. To be completely transparent, for us it was a fad. Covid passed through (and the climate crisis too), we now want to launch a range in France with Sara. So no spoilers, we are only at the beginning. But it's an adventure I want us to experience together. To tell you about the failures and successes! To think about materials, finishes...

To counter fast fashion, we must succeed in uniting around a project, a story. So we are starting this new chapter of Peau-Ethique with you!

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