Is eco-friendly dye good?

In fact, I got the idea for this article from the "Envoyé Spécial" report... (Yes, I know it was a while ago) (but I couldn't blog anymore...). What is eco-friendly dyeing?

So, as a little anecdote, the journalist from Envoyé Spécial contacted me right at the beginning for this report. And I thought, "Yeah, great, we're going to talk about eco-friendly dyes..." (Oh, alright, I mostly thought we were going to talk about Peau-Ethique!!). I must say I explained everything to her, GOTS dyes, plant-based dyes, we talked for a good 45 minutes...

Well, in the end, organic dyeing wasn't discussed at all, I wonder why, isn't it the real alternative to all this disgusting textile? Why only show the bad side of things? Of course, I also agree that consumers need to understand that what they buy is not good for THEIR SKIN but also for THE RIVERS... In short, that it's better to avoid chemical dyes as much as possible!!

So, okay, we know that, but what do we do, what do we turn to??

For our part, we chose to have all our dyes GOTS certified (And that magical moment when I realize I haven't even created a specific page on the website to explain to customers that our dyes are organic, it seems so obvious to me). So I could give you a whole lecture on dyes, but we'll skip that. The main thing to know is that organic dyes do not contain heavy metals. And ABOVE ALL, no formaldehyde is used, no azo dyes, no aromatic solvents... because ultimately, these are the most disgusting things for the skin...

I'll add, although I don't see why, that the dyes are not made in sweatshops by small children because they have small hands and, you understand, it's easier... No, they are made in normal workshops, employing men and women who are always paid decently and who do not suffer from any illness, because the coloring products are not chemical...

(Photo Credit Le Mouv)

Then I'm often asked (really often) why we don't do plant-based dyeing? To be honest, I'd love to. I'd love to be able to make my color with avocado skins, rose petals... But let's be honest, in terms of production, we can't do that yet... Having a pretty color that fades after several washes, I mean, that's disappointing...

We did, however, use wild cotton (that is, cotton that already grows naturally colored but only in Peru).

So there you have it, let's opt for organic dyeing which is free of all products harmful to the skin, which will not cause any illness, no allergies, nothing... Which will not pollute the rivers... In short, ethical dyeing...

Otherwise, I listened to a report on a French brand (Rosa Tapioca) that does plant-based dyeing: http://www.lemouv.fr/diffusion-very-fashion-teinture-vegetale

To learn more: GOTS