When you say Marketing, you inevitably say Innovation…

And 2010 begins strong on the innovation front for our underwear by the way, these are not always very ecological.

Innovations presented at the SIL (International Lingerie Show) which took place in Paris on January 23rd and 25th...

Our Stylist Sabine gathered a lot of juicy information (new collection preparation oblige...) which she shared with me...

Let's start with the new lingerie for all women concerned about their appearance and the effects of time... the arrival of the 1st anti-wrinkle bra "La Decollette", an invention by designer Rachel de Boer who realized that there was no miracle solution to reduce décolleté wrinkles. Hence the invention of this particular bra to wear at night...

La Decollette

And that's not all for new products... You can now wear invisible and featherlight bras and even panties made of milk proteins, not to mention the famous "push-up" whose "reactive foam" cups conform to body movements and breast curves, as it warms up with skin contact (thanks to NASA technology!!),

As for maternity lingerie, there's also something new thanks to a magnetic system around the cup, for easy and discreet breastfeeding... we're also preparing something new in maternity lingerie...but shhh!! It's just between us :) more to come...

And even our suppliers, whom we obviously choose with an eco-responsible conscience, are innovating for our greatest pleasure, and are exclusively offering ribbons and trims made from 100% recycled materials... (we'll be able to embellish our new women's collection with more eco-friendly fantasies and frills...)

Innovation, which plays an increasing role in lingerie, never stops... And that's great!!!

Séverine