Peau-Ethique is organizing its first private sale

So, before talking about low prices, discounts, end-of-line sales, good deals on old and not-so-old collections… let's quickly review organic cotton and fair trade, the core business of Peau-Ethique.

First, please don't confuse organic and natural, because that exasperates me, even if cotton is fundamentally a natural fiber, everything else (production, processing) involves tons of chemicals.

An approach in tune with Nature, because unlike conventional cotton fields, organic cotton cultivation is much healthier for the environment and the people around it: pollution is lower, and soils and water are spared.
An approach for fairer trade at all levels. By applying Fair Trade criteria, it shows a real desire to participate in a fairer price to help small producers and respect them by offering good working conditions.

So, honestly, have I convinced you?

Of course, there won't be only low prices; there will also be our Caresse de Soie line in peace silk.
So where is it: in Saint-Chamond, in our new premises (formerly Mikawa)
When is it: from September 16 to 18, 2010, from 10 am to 7 pm
With whom: Bella and I (and a smile to boot)

People of Loire, come and see me, I'm going to hire Jean A and we're going to hand out flyers all over Saint-Chamond, but if you have the chance… come because it's our very first time (cf. see a Jeanne Mas song) !!!