Norman the eco-warrior cat (not quite a lolcat, but almost!)

Okay, I'm not crazy about cats and lolcats online, it doesn't really do anything for me. Well, I admit I find them cute like everyone else, but that's about it.

But WWF Canada is launching an ad with such a cute cat that even if you're immune, you can't help but fall for it!

So Norman is a true environmentalist; he sorts his waste, recycles, doesn't use too much water, but above all, he eats fish that doesn't come from intensive fishing. A Canadian company, Loblaw's. The latter is committed to only fishing responsibly by 2013. No more intensive fishing, and we rather like that!!

Isn't Norman cute?

Moreover, Peau-Ethique is fighting intensive fishing in its own way and offers very pretty organic comforters on an aquatic theme:)

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