Stickers… a way to create buzz… ecologically?

As for decor, the use of stickers is old news!! I'll grant you that, but did you know that it's now possible to follow decor trends while respecting the environment?? Yes, eco-friendly stickers are here to personalize our interiors without polluting, thanks to bio-based materials (especially potato starch, and also solvent-free inks and glues)... good news for eco-conscious decor addicts!! Thanks to a French brand, Cocobohème, for these beautiful eco-friendly stickers!!

CocoBohème Stickers

In terms of marketing and communication strategy, stickers always make an impact... advertising campaigns creating buzz thanks to locations and images combining the unexpected, shock, curiosity, and humor... themes widely used in communication to grab the attention of passersby!! And we can also say that brands and/or agencies are very imaginative. However, on the ecological side, there's still work to be done... We need to fix that!! Because let's remember, traditional stickers are far from "very clean," with their composition of petroleum-derived plastic, their solvents... polluting the atmosphere...

A small selection of very original communication campaigns using stickers...

"The campaigns speak for themselves"....

A good publicity stunt in the middle of New York... making you want to rush and get a coffee to find some warmth!

Campaigns that simply make me smile...

Much less funny, shocking campaigns that make us think... in terms of memorization, a very good score for this type of message!

++ Cocobohème

Séverine

source