This year according to an American study, one in two French people bought high-waisted briefs.
I found these figures to be enormous. Indeed, at first it was a kind of trend, a return to retro, to the 20s. But in fact, no, women are looking for underwear that "girds" and shapes their silhouette.
Indeed, the briefs have a "flat tummy" effect. Naturally, they are often full of lycra, or even today, brands are developing fabrics that are supposed to make you lose a few inches off your waist! Not very eco-friendly!
At Peau-Ethique, we have chosen to prioritize cotton lingerie. It's healthier for the skin and free of all chemical processes. The briefs also shape the silhouette.
High-waisted briefs, in addition to giving a little "retro" touch to your wardrobe and being at the height of fashion, would also allow you to shape your silhouette. And yes, goodbye to those little curves (which I admit are sometimes cute!), hello to an almost flat stomach!
So, ready to try high-waisted briefs?