Fashion Revolution - Season 3

This Fashion Revolution week (#FashionRev on social media), I'd like to revisit with you the simple questions we ask ourselves when buying clothes.

Apparently, if we question the origin and material of a garment, we are not considered "normal."

Thanks (or thanks to) this study (in English), we see that ultimately few people ask "who made my clothes." And some even feel embarrassed when others show interest. Why? Because according to them, ethical fashion is boring, not at all trendy, and certainly not sexy. Well.

Yet, it's being talked about everywhere. We're still discussing the Rana Plaza tragedy. We're talking about the Swedish giant with more than questionable practices. So, we know. But sometimes we don't want to do more. To look further. Why? Because (this is just my opinion) we live in a fast-paced society, and if we don't get the information immediately, we're not inclined to do extensive research.

For example, I got Stan Smiths for my birthday (yes, that's my whole ambivalence, criticizing fast fashion and wearing Adidas). Anyway, a real question, I looked for where my shoes were made, but we don't know. No information on the website and no more on the shoe itself. Are they made in a sweatshop (no need to tell me yes) or with a minimum of ethics?

So here we are in 2016, not knowing how and where our clothes are made. This opacity is blatant. Is that okay with us? A real question. And this is completely consistent with the study mentioned above: we want to know, but if we don't have the information, it's okay, we'll buy anyway.

Fashion Revolution aims to make consumers aware that not all clothes are made ethically and that it's up to us to change things. So today, I will ask Adidas who makes my shoes!