Edun collaborates with Louis Vuitton

And yes, it must also be said that Louis Vuitton owns 49% of Edun's capital, so it's not surprising... Well, I'm a real girl and I love the Louis Vuitton brand, especially since Marc Jacob became the brand's designer (fashionista minute close). Edun has always wanted to position itself as a luxury brand and used to have all its collections manufactured in Africa... because social projects were paramount; but luxury also rhymes with profit (at the same time, last year they lost $8.7 million) so production was relocated to China to the tune of 70% (source).

So what about this almost fraternal collaboration? The Keepall 45, a very nice travel bag that contains a handmade bag from Kenya by an English brand. A small inscription inside the bag, a nod to Edun and Louis Vuitton: "Every Journey Began in Africa"

However, it's true, it's luxury, so the price goes with it: $4,900. But beware, since it's a charity project, all profits will go to TechnoServe in Uganda to support the Cotton Conservation Initiative, which improves lives by promoting sustainable cotton harvesting practices.

Question: what do you think of this collaboration? Do you plan to buy this bag?
I just see that now that Edun has been bought or reinvested by LVMH, I feel like we'll see more of this kind of partnership... that won't happen at Peau-Ethique!

++ Every Journey Began in Africa

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