Colombia and climate change

Sometimes, as an eco-friendly brand, we just want to scream our frustration to the whole world, especially when it comes to advertisements.

And I must say, Columbia really outdid themselves, like wow…

To put this photo of a father holding his son during floods on a wall covered only with air conditioners, Columbia's marketing department hit hard… because this is, after all, a stark reality. The question I ask myself is whether passers-by below this building realize that everything is linked – air conditioners and rising water levels…

It's this kind of initiative that makes me believe in advertising again…