Fair trade in 2021

On notice an explosion in the consumption of eco-responsible or organic products on online sales sites, advertising posters, social networks, magazines, and other media. Whether in food or fashion, more and more people are turning to a more responsible and ethical consumption mode. So, on the occasion of Fair Trade Fortnight, we're talking about this responsible consumption mode.

Brief definition ...

      Fair trade, a very fashionable concept, described as an alternative to the conventional commercial system deemed hyper-capitalist and ruthless, is a commercial exchange model that rebalances the producer/consumer relationship between developed and developing countries. The consumer buys the product at a price that guarantees the producer fair compensation for their work. For many sectors, this means establishing production, marketing, and consumption methods that contribute to sustainable development. The objective is to offer better trading conditions and guarantee the rights of all producers and workers, especially those in the Global South.

What are the criteria for fair trade?

Many values and criteria govern fair trade. And it is based on these universal benchmarks that one recognizes a trade as truly fair and labeled "fair trade".

• Economic criteria:

This means paying a fair price to cover both the costs of sustainable production and living costs. This facilitates market access for small producers, establishes balanced long-term commercial relationships. And thus achieves greater transparency and traceability in exchanges...

• Social criteria:

They must guarantee compliance with the fundamental conventions of the International Labor Organization by ensuring respect for working hours, minimum income, and freedom of association. And most importantly, ensuring respect for human rights in the workplace. So no child labor or forced labor, no discrimination, etc.

• Environmental criteria:

An essential point in eco-responsible consumption is respect for nature and people. This means, first, the prohibition of dangerous substances in agriculture. Second, a balanced use of natural resources and ecological management of waste and packaging.

• Empowerment criteria:

This refers to the democratic functioning and participation of producers and artisans in decisions, but especially the equality of workers...

• Awareness criteria:

And finally, the organization of campaigns to inform and raise public awareness of the challenges of a fairer global trade.

Why consume fair trade?

• To support the producer: buying these products guarantees respect for fundamental rights. And, above all, fair remuneration for the producers' work.

• To protect the environment: fair trade producers do not use pesticides, GMOs or any other chemical products. The techniques used for this sustainable agriculture preserve natural resources and biodiversity.

• To strengthen the social, sustainable and solidarity economy: the objective is to change the rules of international trade for more equity and justice in North-South exchanges, but also North-North.

Discover these fair trade products

So what fair trade products can you buy? Well, food products like coffee, tea, chocolate, rice, fresh fruit,... but also handicrafts like jewelry, clothes, toys etc. Here are some tips for ethical consumption.

In supermarkets and specialty stores, you will find fair trade food products. They are easily identifiable thanks to the labels on the packaging such as Max Havelaar, Main dans la main or Bio équitable. Coffee and cocoa are the most sold fair trade products. We also recommend grocery products such as tea, sugar, oils, rice, quinoa, fonio, spices, and food supplements... And while you're at it, make a detour to the fair trade fruit aisles, where you'll find fresh fruits in compotes, jams, or fruit juices.