When solidarity can rhyme with publicity: the example of ATD Fourth World

Indeed, here we promote fair trade, but what we appreciate most are solidarity actions, helping others, being useful – that's somewhat the motto of Peau-Ethique (and you can help others without necessarily helping populations in the Global South)

That's why the latest campaign from ATD Fourth World particularly resonated with me.

But first, who is ATD Fourth World? It's an association that aims to help build a society where everyone is respected in their equal dignity and has their full and rightful place. To achieve this, it prioritizes the most deprived, the most excluded. This applies to France and countries in the Global South (Haiti, Kenya... 22 countries in total).

This time, the media campaign aims to show the usefulness of donations. It's well-made and gets straight to the point to highlight the importance of donations. We like it here!

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