Zippo goes green... or rather, its advertising campaign

Ah, lighters, it has to be said, they are far from ecological... made of plastic (not recycled) and, above all, they are usually abandoned instead of being refilled.
Yet, who here doesn't have a lighter, and you don't even need to be a smoker for that...

I have to tell you that this campaign smells strongly of greenwashing, but Zippo really goes all out with its green slogan (which, between us, is quite amusing): "Disposable. Just another word for trash."
Failing that, we invest in durable rather than disposable... thank you Zippo, yes, I know it's a bit of a stretch, but the ad campaign isn't bad so...

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