Who makes your clothes? Fashion Revolution Day

It's funny that we're here, because there was the Rana Plaza tragedy and all those deaths. All that indignation, but it all deflated like a soufflé. It makes me sad. It makes me sad that people aren't interested in where our clothes are made, under what conditions, if the dyes that employees breathe are not harmful. It makes me sad that ethical fashion only exists for a small number of people, "yes, but you understand, it's expensive". I would like someone to explain to me the notion of a fair price one day. But that's another story.

I am sad that today we will only talk about ethical fashion, about people who make our clothes, but tomorrow we will move on to another fight because that is ultimately not important.

I don't know how to make or say that ethical fashion is still cool (yeah, I use outdated terms, leave me alone), and that you can really find fashionable clothes and not look like a country bumpkin. I aim to buy myself a Misericordia jacket (but Sans Dent, that's not for right now). I think our organic lingerie isn't ugly, but that's completely subjective. ANYWAY.

So how do we get consumers interested in where their clothes come from? I've been asking myself this question for too long. I can't. We're a small brand with almost zero visibility (I even think this article will be little read, so you see). But seriously, how do we do it? Is Made-in-France the solution? Finally, we know the brands that make us believe it's made in France when it's made in the Maghreb. Anyway, I'm fed up with that too.

So be it. I also participated in my #iwannttoknow #whomademyclothes. Nothing extraordinary. An Ekyog top, I know it's organic linen, and I know where it was made. (Don't worry, my bra is organic).

(Yes, it's me, the shock is violent, I know). Well, I think this year the concept has changed and we have to take a picture of ourselves with a "I WANT TO KNOW" sign. But oh well. Let's just say I'm tired and need a vacation.

You can do the same: take a picture of yourself, label inside out, tagged on all social networks.

Personally, I really want to ask Victoria Secret #whomademyclothes? Because... well, a drop in the ocean...

For Peau-Ethique, I love this photo from Laos. For the silk. Next year I'll create a gallery of different portraits.