Existential Question

How to get known? This question is really our leitmotif at Peau-Ethique: how can we make our products visible on TV?

Well, first drawback, we make underwear... so that's already a hurdle! Because generally, respectable people don't show their panties on TV!
But could we appear in movies? But there too, the competition is really tough because I don't think a costume designer would think of Peau-Ethique to dress an actor, and yet, what visibility!

And second drawback, we are in the countryside!!

Last month I was watching a great show on CanalPlus and the presenter was dressed by an ethical brand. What luck for the brand, because even if the show is encrypted, "Les Nouveaux Explorateurs" is still watched!
Or another time, another brand completely dressed an entire film production for TV with its clothes!
Or another example, the Coldplay singer never takes off his V... sneakers.

And the only time we were on TV was on Canal Plus during Yann Barthès' "Petit Journal".
The big question is, can we use this image and say "great, we're getting publicity" or, knowing a little about the spirit of this show, "they made fun of our products"?
I must tell you that this is the big question here!!

Finally, as you can see, they showed a child's panty and not an adult collection (phew!)

Anyway, if you have any tips, don't hesitate!!