Short film about fairtrade cotton

Fair Trade Fortnight is fast approaching, from May 12 to 27, 2012. And a short film about fair trade cotton producers in Senegal. In the Kédougou region, this poor and isolated area is the country's main cotton basin. The fair trade project started in these villages in 2004, the year Peau-Ethique was founded!

So at Peau-Ethique, it's true that our cotton isn't fair trade certified, it's more organic cotton. However, for the 2013 collection, we are thinking about finding organic and fair trade cotton that would undoubtedly come from Africa, a kind of revolution!

I really like this kind of video where you see the other side of the producers, the face of the person who makes a garment, what the harvest money is used for. Basically, the stakes of fair trade.

These clothes will then be sold under the Max Havelaar label, but if the cotton is fair trade, it is to be hoped that the manufacturing of each garment will also be fair trade afterwards.

++ On the roads of fair trade cotton

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