February 09, 2015 0 comments

Ugly Veggies LOL - Season 2

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I was really annoyed last year when Intermarché ran its ugly vegetable campaign because I thought taking consumers for idiots was a big deal, but hey, it was mass retail, and we all know the goals of mass retail (basically profit). But to do it again this year and see the enthusiasm, I think there's a problem.

(Photo credit DR)

And maybe the problem comes from me?

Is it that I'm too much of a "bobo" (bourgeois bohemian), because I'm that annoying generation of thirty-somethings who worry about the planet, eat organic, and tend to get upset about nuclear power? I ask because if so, that's totally me.

So after this little preamble, let me re-explain my annoyance. At what point do we commend a two-week initiative in mass retail? Explain it to me?

It's true that when you see the waste. WASTE THAT MASS RETAIL CONTRIBUTES TO. We should applaud this initiative and say, "Yeah, but it's great," yet I have this little sour taste in my mouth, and I don't understand why.

1 million fruits and vegetables are thrown away because they don't meet mass retail standards, so Ludivine, stop sulking and be content with this 15-day initiative. Honestly, I can't do it. I can't do it because, for starters, I buy (don't forget I'm a bobo) my vegetables and fruits at the market, and believe me, they're ugly. And I live in the countryside because #TheProvince, my dad has a garden in the summer, we have really badly calibrated ugly vegetables, so anyway, I don't feel too concerned by this operation.

But most of all, what I don't understand is why do it for just 15 days. The initiative is good. BUT 15 DAYS, COME ON.

And you pay -30% on the price. I LAUGH.

No, but seriously, are vegetables cheaper because they're not as good? LOL. Will mass retail consumers, educated to buy sanitized vegetables, buy imperfect vegetables? Probably yes, because they are cheaper. Always the same logic.

(Photo credit: DR)

Anyway, what's funny (or not) is that this initiative wants to extend to things other than vegetables, like Camembert (LOL)...

I'm just pointing out that last year we were bombarded with ads for weeks, even though the initiative only took place in ONE SUPERMARKET.

I feel like I'm in Asterix & Obelix: Mission Cleopatra (yes, we have the references we deserve) where they arrive shouting, "We are not happy, we are not happy!"