The fair price of a garment

I think I've already used this title and asked myself "hey Ludivine, what's the fair price for a piece of clothing?" because yes, I do like talking to myself.

Joking aside, what price, for example, are we willing to pay for a cotton t-shirt (let's go crazy, with a screen print)? I admit I could have talked about socks, but oh well. Anyway, I'm getting sidetracked.

We all buy t-shirts, so this is a question we can all ask ourselves. For example, in my case (sorry, I'll be the only panel in this study), I know I can't buy a t-shirt for less than €5, for several reasons.

Firstly, I tell myself that at €5, the poor person who made it probably wasn't well paid, and if the brand sells it for €5, they must be making a huge profit, so the product must be of poor quality, perhaps GMO cotton (my biggest fear), plus what about the dyes... so I wouldn't spend €5 on a t-shirt any more than I would spend €5 on a face cream.

So, €10/15? But is that fair? At that price, do the cotton farmers live decently, are the dyes clean, is the manufacturing at least decent, if not ethical?

€20/25 for a cotton t-shirt that's neither organic nor ethical?

Haha, that's tough, honestly.

I also have a lot of trouble with this concept of "sales," because it means that the rest of the year, prices aren't fair? That for two months we can enjoy good deals? I can't really understand it. On our side, we've never had sales, because truly the concept of a fair price, and especially since we don't have a seasonal product (I don't know if that's very French, but you get the idea). So maybe we're wrong and we'll probably lose money, but I can't see myself having sales on a product and putting it back to the "real" price a month later just to do what other brands do.

Perhaps also, if the fair price were applied everywhere, we would consume better and wouldn't wait for sales. Well, it's just a thought :)

(There are still end-of-series promotions on the site! because we need space as we'll be bringing in the new collection soon).

If you want to delve deeper, here are some articles that deal with the same subject:

+ What is the price of a T-Shirt