Sustainability Week, yes but…

One thing that annoys me quite a bit is Sustainable Development Week. As if for one week we can talk about ecology and all that, but on other days we ignore everything else. As proof, the ad that's on TV has been the same for two years. The question I ask myself is either the Ministry of Ecology doesn't want to invest in ads or they find them so bad that, well.
So be it.
Last year, my town (Saint-Chamond) invited Pierre Rabhi and I can tell you it was very interesting, but in the end, the audience was only people who had already made the effort to go local or go organic.

Otherwise, why not Sustainable Development Week, but converting people who don't care, who don't sort their waste, I say that's a tough fight... in my street, for example, out of 8 houses, only 3 sort, not even half, yet I'm sure they saw the ad about Sustainable Development on TV...