Fashion shot?

This is an issue that has been on my mind for a while now.

Yes, how can we make our products "surpass" brand-name products, without boasting about their super quality.

For example, I was talking to my younger brother (currently in his second year of high school) who wears our men's violet boxers and I told him he must be the only boy in his high school to wear Peau-Ethique boxers.
And yet, as he says, they're super comfortable, they're cute... but they're not made by a well-known brand... and that's a barrier to consumption...
But how do we change opinion or create a brand image? ... big question.

And even some "traditional" stores say that their customers prefer to buy a brand rather than an organic product... Even though brand-name products, on the one hand, have no ethics and, on the other hand, don't use organic materials... and are of inferior quality to our products... but they have a name!

But hey, after hearing so much about organic, organic cotton and Fair Trade, I dare to hope that this will change consumers' mentality...

When we see that organic cotton purchases have increased by 63%... we tell ourselves that mentalities will slowly change... at least we hope so, because the ultimate goal is not necessarily to reach the convinced, because they know are aware of the harmful effects of conventional cotton cultivation.