Greenwashing: Zara goes organic

Is this greenwashing (?) but Zara is launching into organic clothing. So we're not going to lie, but for me, clearly yes.

Copyright Greenpeace

Because let's remember, Zara was called out by Greenpeace for the Detox campaign. So the LoL is that before Zara polluted rivers, toxic colors were used in products, so we were putting unhealthy products directly on our skin. But hey. Now they're doing organic. So we forget.

I'm not saying that fashion giants shouldn't go organic. I'm rather in favor of it. Even if you know my opinion on H&M. But we do organic in sweatshops okay great. Stop complaining Ludivine, IT'S OKAY WE'RE GIVING THEM WORK.

We do organic, but 1% of our entire production because, well, you don't want to be ridiculous, you know. Okay, I get it again.

Doing organic is almost normal today. Almost all brands do it. It's almost the opposite that would be a problem. "Oh, you don't do organic?" I still have this problem with this image of "we do organic, we shout it". Please clean up your entire supply chain and then you can shout that you do organic. Even if it's 1%.

But well, still this greenwashing. However, I admit that we haven't heard much about organic Zara. So why? Because deep down the company doesn't care about organic? Because the products are a bit ugly? Because zero muses? Many questions that will remain unanswered.