Let's transform Black Friday into Green Friday!

Let's try to make the last Friday of November a Green Friday! Let's try to consume "intelligently" in a consumer society.

On our side, we are a brand that has created jobs, and we do not want to advocate for degrowth. But together, we can try to find solutions for better consumption.

Indeed, on this day when promotions are everywhere, we would like to introduce you to the K.I.S.S. method. It's a mnemonic device to apply before every purchase.

Keep it simple (Besoin - Need)

Immediate

Similar

Source (Origine - Origin)

Serviceable (Utile - Useful)

Do we really need this new electronic device? These clothes... Before every purchase with a big discount, let's just ask ourselves this question!

Other solutions can be implemented, simple solutions that can be applied quickly.

First, sort through our closets. Without aiming for a minimalist wardrobe, but just for example, we might have shirts/pants/skirts that we haven't worn in 2 years, so is buying new ones useful? (The K.I.S.S. method again!)

We are increasingly talking about the second-hand market. Indeed, the rise of the Vinted app proves that there is a real second-hand market. But keep the K.I.S.S. method in mind. Do I really need this bag? Even if it's in great condition and inexpensive!

Another solution for consuming differently is clothing rental. More and more sites are entering this niche. We are lent 5/6 outfits for one, two, or three months, and we return the pieces we want and buy those we like.

And we will conclude with upcycling. Why not give a second life to an old T-shirt? Well, you have to be skilled for this kind of activity. I'm trying a Tawashi sponge this weekend with a sock that had a good life!

Alternatives to "sale" purchases are multiplying. And obviously, all of this has an impact on the environment.