January 30, 2012 0 comments

Immediate effect with African Angel

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At Peau-Ethique, we love campaigns that have meaning, a clear and direct message. As you know, we work for fair trade, trying to make our purchases here change lives over there.

The latest campaign I found is from African Angel, which provides schooling for children in Ghana.

The aim of this German association is to support the parents of children living in extreme poverty in the Bukom province by providing them with food, medical assistance, and above all, schooling.

The association pays for the bus that takes the children to school, and knowing that children are getting an education, I think it's a good thing, no more child labor or illiteracy...

The video is well made (it is in English, however)