Green Communication #1

New for 2010, my Thursday article will focus on Marketing, Communication, News, Promotion... and of course always related to everything Green, Sustainable...

And today I'm going to tell you about these new advertising media that are blossoming without releasing CO2... thanks to natural materials (water, grass, and even compost!!),

It was while watching the morning show on Canal + that I discovered these concepts that are so original!

Let's start with Flogos, eco-friendly advertising media (from America) made of foam and helium (floating for 30 to 40 minutes then evaporating without a trace: a great publicity stunt that doesn't go unnoticed!!) which have been launched in 18 countries, except in France!! Apparently, the license has been bought by a French company, to be continued...so, when will we see Peau-Ethique flogos?

In the same spirit, the advertising agency Curb in England, offers advertising not in public transport or in magazines, but on eco-friendly media such as wood, sand or grass... by reproducing logos, drawings and ads!! (the company has already worked with Adidas and Volkswagen...) Similarly, why not in France??

Another innovative process: you apply your logo or sign to the ground using a natural product, and when it rains, it appears on the ground and disappears when it dries (this lasts for two months). You don't even need administrative authorization as it evaporates... ingenious for promoting umbrella brands or rubber boots, for example!

Séverine