Things are going well in marketing and without polluting!

We are inundated everywhere with these small gestures to preserve the environment, and so I offer you an overview of these gestures that roll and significantly improve our planet, and more particularly carpooling, which is increasingly trendy...

Carpooling, nothing very new or very original you might say, but think again...

When marketing gets involved, it gives...

...Websites popping up to simplify our lives!

...It's the trend, sharing rides to get to work and even for vacations! And the #1 carpooling site has worked on its marketing segmentation and integrated all ski resorts into these destinations, so you can even go on vacation by carpooling! Due to the crisis, we don't neglect any savings...
Of course, for the most "apprehensive" (like me, by the way), these sites are rather well done and do everything possible to ensure the best conditions (contact details, driver profiles, number of trips offered, reviews....).

And what's more, not only do we save money and fight against traffic congestion, against greenhouse gas emissions and pollutants...

You might say carpooling to go to work, that's old news! But carpooling to go grocery shopping, that's more original! And yes, large retailers have gotten involved (for example, if you don't have a car on Saturday, you can go to the website of some large retailers and find someone else going there too... IKEA is a reference). In terms of communication, the Casino brand communicates on neighborly relations by encouraging people to ask if their neighbors need anything...

And carpooling even extends to weddings... all newlyweds will tell you that a wedding is a real headache in terms of organization... for the newlyweds as well as for the guests... how to get to the church, then to the reception, then to the village hall?? Well, now there are sites that offer to detail the program of this big and beautiful day to come to the guests. By asking them how they plan to come, if they have available seats in their car... A more than practical connection to minimize travel costs and limit the environmental impact.
So the question is: crisis effect, change in attitudes, change in our consumption patterns, need to create social ties... so many factors that push us towards these new concepts, always more ecological and always more innovative thanks to marketing...

+++ www.covoiturage.fr
+++ http://covoiturage.ikea.fr
+++ http://www.zankyou.com/fr

Séverine