What is a fair price for an item of clothing?

Or why we won't be having a sale!

Today is the first day of the sales, and 99% of traditional shops will be selling their clothes at a discount. Why? Because they need to make space for the summer collection. But do we really need all these clothes? A vast subject in a consumerist society.

The question we should ask ourselves if we're shopping the sales is, what is the fair price for a garment? How much is a cotton t-shirt really worth? If it's fast fashion, not much. The cotton might be bought in Uzbekistan (almost exclusively child labor), production is probably in Bangladesh (let's not forget the Rana Plaza tragedy), and the employees who sell the products aren't paid much. But that's how fashion works.

However, there are more and more eco-friendly brands that don't have sales. Why, you might ask? Simply because the price is fair all year round, and we don't need to increase our prices to be able to sell them at a discount in January and July. We believe that this price is fair from the start, for the consumer, for the producer (and for us too). Of course, we could offer 50% discounts, but then the initial price would have to be higher so that when we do have sales, we don't lose money. But if the price were fair from the start, we wouldn't need sales anymore. But it's a process, to say, yes, this t-shirt costs €20, OK, that's normal.

So, as you may have understood, we will not be having a sale (we've already explained it here). I also understand that not all wallets are the same, and waiting for good deals is not negligible in the monthly budget. But I think we also need to remember all the players in the garment manufacturing chain.