When marketing becomes ethical

...faced with the dangers of greenwashing.

And yes, I heard a lot of criticism about my future profession, "marketing pushing people to consume, manipulating them...". Not easy to deal with, so when marketing turns green, it takes on a whole new meaning, finally finding purpose!

Marketing can therefore be ethical... and yes, my job is to ensure that C.A.BIO's approach and commitment are consistent and highlighted in its actions, to communicate about these actions while being credible in the approach, to align the company's discourse and operation. A real challenge in the face of consumers of organic and fair trade products who are sensitive to the dangers and limitations of "greenwashing".

Greenwashing, let's talk about it, another deviation of marketing...
With the democratization of organic products, more and more companies are communicating about organic and sustainable development in order to give the public a socially and ecologically responsible image, when in reality they are not really, or not at all... spending more money on green advertising than on real actions...
Faced with these excesses of ecological image appropriation, consumers lose confidence. Hence the challenge for "marketers" working in truly committed companies like C.A.BIO!! Highlighting real commitments and, above all, informing, informing, informing consumers, because even if organic is becoming more democratic, the path is still long to change habits...

Séverine