September 27, 2022
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One of my favorite article concepts. Explaining a concept, and this time we're talking about the planned obsolescence of tights.
What is planned obsolescence?
The set of techniques by which a market introducer aims to deliberately reduce the lifespan of a product to increase its replacement rate.
LAW N° 2015-992 OF AUGUST 17, 2015 ON THE ENERGY TRANSITION FOR GREEN GROWTH
Let's dive right into the subject. Planned obsolescence is a crime and punishable by law.
We generally talk about planned obsolescence more for all types of devices. It can be technical. For example, a product has worked for 5 years and we want to change a part, "sorry, this type of model doesn't exist, we can't repair it." Or that company we all know that releases new phones every year, even better than the last.
And I don't know about you, but for example, we had a GPS, completely unusable now because it's impossible to update, the model is no longer compatible.
The list of examples is long. However, we will refocus it on tights.
We all wear tights, or at least have worn them once. And yet for some, the lifespan does not exceed 6 uses. We don't get rid of our tights because we no longer like them, we throw them away because they are holed, torn, or laddered (technical obsolescence).
Tights are tons of waste!
Beyond the frustration of not keeping a product, the ecological issue is significant. Indeed, to date, nylon is not recyclable (research is underway, I hope to be able to provide an update on this soon). What to do with it?
Tights represent on average more than 7,315 tons of waste per year
This obsolescence is economic. A manufacturer will earn more money by selling, say, 8 pairs at €5 than a good organic tight at €22, for example. We always come back to the same problem, that of the brand's bias. Why not create a truly durable tight? Recycling is non-existent, but we will continue to produce mediocre quality to make a profit.
Creating or selling a product is no longer enough today. We must think about its circularity. We can no longer produce and produce without questioning what comes next. This is a subject on which we will also try to improve. To be even more transparent about it, to think about areas for improvement. The road is long, but we don't move forward with pretty articles but with real actions. We'll talk about it very soon.
We recommend reading the report on tights by the HOP association.
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