Megasurprise H&M Accused of Greenwashing

So Megasurprise H&M is once again accused of greenwashing, even though you all know that H&M would never greenwash.

So this time, we're going to look at the recycling campaign that the Swedish giant is launching the week of April 18th.

The brand plans to collect 1000 tons of clothes (which consumers bring back to stores and in exchange receive vouchers, a vicious cycle of consumption but that's another debate). What I like less is that singer MIA is advertising it (like when Beyonce was a muse) (but hey, everyone can make mistakes, we'll say).

Where we start to laugh is that it's impossible for H&M to recycle all that material (I think we'll do a big point on recycling in a future post), indeed the problem would come from a technical point of view, without going into details it is very difficult to recycle natural material with synthetic material (because it degrades the fiber). And even if H&M commits to recycling these products, it will take them 12 years to recycle 1000 tons of clothes.

LOL AGAIN: 1000 tons of recycled waste = market launch of the same size of a garment in 48H.

So 12 years to recycle what it floods the market with in 48 hours. (Okay, maybe the word is strong, I suggest "pours" instead). But hey, it's normal, we'll just remember that it recycles 1000 tons. Anyway, I'm tired.

And what's funny again (LOL AGAIN AGAIN) is that the brand chooses to do this week at the same time as Fashion Rev. Fashion Rev, which I remind you, aims to challenge consumers about the origin of their clothes, and under what conditions they were produced. In short, you will have understood that it is the complete opposite of what the fast fashion giant does, but hey, it must be a coincidence!

I am reading more and more calls to boycott this brand for reasons that, I confess, are beyond me. However, there are zero calls to boycott these kinds of brands because there is no respect for workers...