I didn't like 2022. Both professionally and personally, I feel like this year ran me over. Of course there were good moments, but there were also very bad ones. Discover Peau-Ethique products

The Downsides: A busy personal year

This year, personal life again took precedence over my professional life, and I couldn't separate the two. I discovered a new string to my bow: being a caregiver. It's hard to balance that with work, especially when our brand is a family business. For our new men's pajama collection (which we hope to see very soon), we are donating a percentage to cancer research, because unfortunately, it doesn't just happen to others. Another difficult point was discovering pregnancy in the workplace. Not having children, I had never faced this before. If a pregnancy goes badly, that's when a whole new set of problems opens up! Since we work as a family, personal matters have always taken precedence over professional ones in this situation. And once again, I realize the advantages. As you can see, this year was personally busy. And I really would like to be able to balance things better. Will that make me more productive? I doubt it.

A difficult economic year

In 2022, many brands closed down. While some were raising funds, others struggled to make ends meet. This year, our turnover decreased by 20%, a decline that began for us in October 2021. It's hard to see that no matter what we do, it doesn't work. Maybe our organic cotton lingerie is no longer appealing. Or maybe we are too expensive. Yet, we haven't increased our prices, choosing instead to further reduce our margins (which are already small) to keep our prices accessible. But we can't do that forever. Some boutiques also closed their doors, and we are facing a new challenge: should we pursue professional clients or refocus on individual customers? Customer acquisition is really the main theme of our year. Then there's this climate crisis, the feeling that we are also contributing to it by being part of a polluting industry. And yet, I remain convinced that consuming less but better is the future.

But there are positives too!

Fortunately, there were positives, and in numbers, that means: 794 new customers 1852 orders shipped An increase of 5% in average basket value A new team member (3 months old) 350,000 minutes of laughter 86 Google reviews A pop-up store in our beautiful city €500 donated through your orders of organic menstrual panties to endometriosis research (Via Endomind) The launch of our new collection of recycled lace lingerie made in France and our organic cotton and recycled polyamide tights made in Italy So, while it's another year where we won't be multimillionaires, a year where gray hairs multiplied, the positive aspect of this year was knowing how to enjoy the present moment. We're starting our third year of recovery with Sara, and it's true that it's complicated, but it is for everyone! So we won't give up and together we'll aim even higher!

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